Thursday, June 13, 2024

Artificial Intelligence news

Apple is promising personalized...

At its Worldwide Developer Conference on Monday, Apple for the first time...

What using artificial intelligence...

This story originally appeared in The Algorithm, our weekly newsletter on AI....

The data practitioner for...

The rise of generative AI, coupled with the rapid adoption and democratization...

Five ways criminals are...

Artificial intelligence has brought a big boost in productivity—to the criminal underworld.  Generative...
HomeTechnologyAdvertisers demand billions...

Advertisers demand billions in refunds from YouTube over skippable ads

YouTube advertisers demanded refunds from the Google-owned video sharing service after a study found viewers were allowed to entirely avoid commercials that play imperceptibly on third-party sites, violating the company’s own terms of service.

Adalytics, a company that analyzes digital ads, issued a report accusing Google of “misleading” Fortune 500 companies, small businesses and the US government about TrueView, the search giant’s own “proprietary” service that gives users the option to skip ads.

According to the Adalytics report, advertisers lost billions of dollars as a result of “in-stream ads [that] were served muted and auto-playing as out-stream video or as obscured video players on [hundreds of thousands of] independent sites.”

“In-stream” refers to ads that are seen “before, during, or after other videos on YouTube.”

These ads were also played on sites that either contain misinformation and conspiracy theories or “do not currently exists, or do not contain any ads whatsoever, raising the possibility that either Google’s placement reporting tools have software bugs or are susceptible to deception by invalid ad traffic,” according to Adalytics.

Advertisers are demanding refunds from YouTube’s parent company Google, according to a report.
Getty Images

Man watching YouTube in a home office on a laptop
Adalytics, a company that analyzes digital ads, issued a report accusing Google of “misleading” Fortune 500 companies, small businesses, and the US government over ads placed on third party sites.
Getty Images/iStockphoto

Google touts a “careful vetting” system of approving “high quality Google Video Partners” outside its YouTube platform that it seemingly doesn’t abide by, the firm alleged.

Google’s policies state that TrueView ads will be played before sites’ main video content, and will be skippable and audible.

“This is an unacceptable breach of trust by YouTube,” Joshua Lowcock, global chief media officer at ad agency UM Worldwide, told The Wall Street Journal.

“Google must fix this and fully refund clients for any fraud and impressions that failed to meet Google’s own policies,” he added.

For ad placements on third-party sites, brands typically pay $100 for every 1,000 completed views of their ad. They’re charged a premium for more desirable ad placements, such as in the margins of a third-party site’s landing page.

For TrueView campaigns, Fortune 500 brands could spend upwards of $75,000, according to Adalytics’ report.

"Skip Ad" button
Google is being accused of violating the terms of its own TruView skipable in-stream video ad service.
Getty Images/iStockphoto

Google has denied the claims.

A rep for parent company Alphabet Inc. told The Wall Street Journal on Wednesday that advertisers can clearly see that their ads may run on third-party sites, plus how much is spent there.

The spokesperson also noted that advertisers can easily opt out of Google’s ad programs.

When reached by The Post, a company spokesperson referred to a blog post titled “Transparency and brand safety on Google Video Partners.”

“The report wrongly implies that most campaign spend runs on GVP rather than YouTube,” the blog states.

It also insists that “advertisers are in control,” though Adalytics pointed to media buyers’ testimonials in its report, which said they “feel like it’s not a transparent investment.”

Additional Reporting by Shannon Thaler

Article Source link and Credit

Continue reading

Apple dethrones Microsoft as world’s most valuable company

Apple once again became the world’s most valuable company on Wednesday, dethroning Microsoft from the top spot, as the iPhone maker pushed ahead in a race to dominate artificial intelligence technology. Its shares jumped nearly 4% to a record $215.04, giving...

Elon Musk had sex with SpaceX employee who began as intern

Elon Musk had a sexual relationship with a SpaceX employee who started at the company as an intern and was then hired not long after she finished college before she ended things, according to a report. Musk, who has...

Auto leaders’ venture company picks North Carolina global headquarters

A venture company founded by seven of the world’s largest automakers will make North Carolina its global headquarters, backed by more than $3 million in taxpayer subsidy as potential reimbursement. IONNA says it is purpose-built to “lead, innovate, create,...