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Apple Q4 sales fall as big drop in Mac, iPad revenue offsets rise in iPhone sales


Apple on Thursday reported quarterly sales and profit that beat Wall Street expectations, with iPhone sales up 2.8% and in line with Wall Street expectations, helping offset large drops in Mac and iPad sales.

The Cupertino, California, company has navigated a global smartphone slump better than many of its rivals but faces an uneven economic recovery in China, a key market for Apple.

Apple said sales for the fiscal fourth quarter ended Sept. 30 fell roughly 1% to $89.50 billion, with nearly $1 billion more in services revenue than Wall Street expected, helping the overall total beat analyst estimates of $89.28 billion, according to LSEG data. Net income rose about 11%. Profit per share of $1.46 beat analyst expectations of $1.39 per share, according to LSEG.

Apple shares, which have risen 37% so far this year, closed up 2% on Thursday. They were down 1.3% in trading after the bell, having pared gains after the results were published.

But the results do not include the bulk of sales from Apple’s newest iPhone 15 models.

Apple is facing tougher competition in the smartphone market this year as Huawei Technologies returns to the field with new phones powered by Chinese-made chips after being all but shut out of the market for several years by U.S. government trade curbs.


Apple said sales for the fiscal fourth quarter ended Sept. 30 fell roughly 1% to $89.50 billion.
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Apple’s sales in China fell 2.5% to $15.08 billion from $15.47 billion in the fourth quarter a year ago. Apple Chief Executive Tim Cook said that after accounting for foreign exchange rates, Apple’s business in China grew year-over-year, driven by iPhone sales and services revenue.

“In mainland China, we set a quarterly record for the September quarter for iPhone,” Cook told Reuters. “We had four out of the top five best-selling smartphones in urban China.”

Cook also said two of Apple’s new high-end handset models – the iPhone 15 Pro and Pro Max devices – are facing supply constraints.

“We’re working hard to manufacture more of them,” he said. “We do believe that later this quarter, we’ll reach a supply-demand balance.”

Several global trends are also playing in Apple’s favor, with forecasters predicting that the smartphone market has bottomed out and may start to recover in 2024.

The personal computer market is also expected to fare better in the coming year. Earlier this week, Apple rolled out new Mac machines.

In the longer term, investors are eying how Apple responds to the boom in generative artificial intelligence in which systems can follow prompts in human-like ways – an area that has attracted billions in spending by Microsoft and Alphabet’s Google. Apple has said it is working on the technology and views it as a way to improve a wide range of products.

For now, the iPhone remains Apple’s biggest seller. Sales of the device were $43.81 billion in the fourth quarter, in line with analyst expectations of $43.81 billion, according to LSEG data.


Apple CEO Tim Cook
Apple CEO Tim Cook said two of Apple’s new high-end handset models – the iPhone 15 Pro and Pro Max devices – are facing supply constraints.
Getty Images

Sales in Apple’s wearables segment, which includes the Apple Watch and AirPods, fell 3% to $9.32 billion, short of estimates of $9.43 billion, according to LSEG data.

Apple has faced several quarters of declining sales of Macs and iPads, and the fourth quarter continued that trend. Mac sales slumped by a third to $7.61 billion and iPad sales declined 10% to $6.44 billion, compared with expectations of $8.63 billion and $6.07 billion, respectively, according to LSEG data.

Sales in Apple’s services segment, which includes Apple TV+ and which recently closed a deal with global soccer superstar Lionel Messi, rose 16% to $22.31 billion, compared with analyst estimates of $21.35 billion.



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