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Warner Music signs first-ever record deal with AI pop star


Warner Music faced backlash over sexualizing its newest artist — a “creepy” artificial intelligence-generated pop star named Noonoouri who wants “to make a 12 year old look sexy.”

The record label made history by signing the first AI musician and released a debuting single, “Dominoes,” on Sept. 1 — accompanied by a nearly 3-minute music video of the blue-haired Noonoouri prancing in a bikini from Kim Kardashians Skims collection.

The virtual influencer was created in 2018 by 43-year-old German graphic designer Joerg Zuber, who conceived Noonoouri as a 19-year-old metaverse avatar.

The literal icon has starred in campaigns for fashion houses Dior, Balenciaga, and Valentino, and appeared in the pages of Elle, Vogue, and Harper’s Bazaar after signing with top modeling agency IMG Models Worldwide.

Noonoouri’s song, about “the interconnectedness of the world and the impact of our actions,” features an entirely AI-generated voice from two male music veterans, Leonardo Martinelli and Rafa Caivano, according to the song’s credits on YouTube.

The artists will get royalties from the song, but social media users were outraged by the video, which has nearly 75,000 views since its release.


Noonoouri, an AI-generated character repped by IMG Models Worldwide, is adding “pop star” to her portfolio after signing a record deal with Warner Music, making her the first-ever AI-made bot to sign a music contract.
YouTube/noonoouri

Social media critics are bashing Noonoouri's new single "Dominoes" for showing a child-like body dancing around in revealing clothing.
Social media critics are bashing Noonoouri’s new single “Dominoes” for showing a child-like body dancing around in revealing clothing.
YouTube/noonoouri

One commenter wrote: “If they were going for ‘petite adult female’ for the design they failed miserably. If they were going for ‘I want to make a 12 year old look sexy,’ I want the police to inspect their hard drives.”

“Noonoouri is so f–king creepy and tacky. I despise the b–ch,” another commenter said.

A third called the video a combination of “sexualizing children and a– music.”

Representatives for Warner Music did not immediately respond to The Post’s request for comment.

Zuber has said Noonoouri is a combination of fashion model Naomi Campbell and Kardashian, the “face of social media.” 

On Noonoouri’s Instagram post announcing the release of her single to her 400,000-plus followers, one commenter questioned: “Explain to me why there is half naked CGI child here?”

On X, formerly known as Twitter, the sentiment is the same.

“Boss Baby’s head on a womanly body? You can’t spell Noonoouri without NO,” one user wrote.

Others predicted Warner’s deal with the devilish AI singer would destroy the music industry.

“Here comes the end of any real music,” wrote one comment

Another chimed in that the Warner Music-Noonoouri deal “is concerning for all you real singers and musicians out there.”





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